Our Approach
After years of user experience consulting, we know a thing or two about how to create sites that "just work". We've also spent lots of time helping clients and their development teams understand the value of what we do and how we do it. Now we're excited to help development teams avoid the downsides of poor UX:
- frustrated users
- low adoption rates
- decreased conversions
- high support costs
- lack of strategic direction
- and inability to give users value
We provide a simple framework for getting from these issues to a place where users are engaged, delighted and satisfied. As well, we show you how to get there in a collaborative, efficient and repeatable process.
Here's 3 things you should know about our approach:
- We provide the building blocks and you build what you need No dogmatic "connect the dots" type process here. We give you a dynamic toolset that can adapt to enterprise or startup alike.
- There are always constraints in any project The magic is in figuring out what your constraints are and maximizing value within your area of influence. We see it as a bunch of levers that only work certain ways. Once you figure out what you can push and pull, that allows you obtain the best results.
- Creating great UX isn't about flashy design Design thinking doesn't require graphic design skills, but it does need a good dose of creativity, lateral thinking and flexibility in deciding what the path to success may be. After all, we almost always aren't designing for ourselves, and as our understanding of the user and challenge grow, we need to expand our understanding of where the solution may lie...